It seems like every time I pick up a newspaper there is a new article on social media.  This level of hype is starting to make me nervous that we are all overselling what social media can and cannot do.  To bring a little perspective to the game I wanted to write about some of [...]

There is a GREAT article in the Friday Dec, 17, 2010 edition of the Wall Street Journal written by Damian Kulash Jr of the rock band OK Go which discusses at length the quantum changes that have occurred in the music business in the past decade.  With the rise of the Internet and digital music, [...]

I did a short, spot on social media presentation today targeted to small entrepreneurs just getting started with social media.  The discussion was lively as everyone seems to have an opinion and some questions on what social media can – and can’t – do. Health and Wellness:Building Your Business with Social Media

This is a great video with some pretty amazing statistics on social media – is it a fad or a revolution that is changing the way we communicate?  Decide for yourself. for more information on the statistics in the video – check out socialnomics.net.

This past November, Kate Bladow of Technola.org and I did a webinar for the Legal Services National Technology Assistance Project on entitled Using Social Media to Engage Your Supporters.  This webinar was recorded and is free to anyone who wants to listen.  LSNTAP also has copies of our powerpoint and our notes, available for free [...]

There are a variety of social media tools out there – Facebook, Twitter, LinkedIn, Myspace, etc. – and you may be using more than one of them.  You may have many followers or likers or connections depending on what tools you use.  And having friends and followers is a great initial metric for figuring out [...]

This past weekend I taught a great Social Media 101 class here in Fort Collins.  It was held at the Education and Life Training Center out near New Belgium brewery (unfortunately we didn’t have beer… maybe next time!).  The ELTC provides an array of classes to the general public on a variety of topics at [...]

I have been working more and more with nonprofits, solo entrepreneurs and small businesses around social media and the more research I do, the more experience I have with social media in my own business, I have decided on one monumental truth. You have to be willing to suck at this…. for awhile. Everyone starts [...]

Continued from Tuesday’s post: 3) Once you know what you want to accomplish –you need to measure it.  Again, this can be very simple.  If you are going to promote a fundraiser, then decide how much money you want to raise online.  Have you launched a new program or service – how many new users [...]

Many organizations find that while social media –Facebook, Twitter, LinkedIn, etc – has received a lot of hype, not everyone knows how to use these tools to further their missions or create business.  And there is reluctance to engage in social media out of fear that the organization will “make a mistake” or open itself [...]