Social Media Campaigns in the News – Taco Bell and Budweiser

February 1, 2011

It seems like every time I pick up a newspaper there is a new article on social media.  This level of hype is starting to make me nervous that we are all overselling what social media can and cannot do.  To bring a little perspective to the game I wanted to write about some of [...]

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Social Media: Revolution or Fad?

December 9, 2010

This is a great video with some pretty amazing statistics on social media – is it a fad or a revolution that is changing the way we communicate?  Decide for yourself. for more information on the statistics in the video – check out socialnomics.net.

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Upcoming Presentation: Health and Wellness Business Building Meetup

December 7, 2010

On Wednesday, December 15, 2010 I will be presenting How Small Businesses Can Use Social Media at Reader’s Cove for the Health and Wellness Business Building Meetup.  Check this space after the presentation for a free copy of my materials!

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Donations via Text Messaging and other Social Media Tidbits

November 30, 2010

As the holidays approach nonprofits are working extra hard to raise money for their organizations.  The Denver Post just ran an article on texting for donations and cites the recent success the Red Cross experienced raising funds for victims of the earthquake in Haiti. The Red Cross raised  more than $26 million from 1 million [...]

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Social Media 101 Class – The Results!

October 26, 2010

This past weekend I taught a great Social Media 101 class here in Fort Collins.  It was held at the Education and Life Training Center out near New Belgium brewery (unfortunately we didn’t have beer… maybe next time!).  The ELTC provides an array of classes to the general public on a variety of topics at [...]

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Social Media Links – Policy and Otherwise

September 29, 2010

Last week I did a presentation on Social Media for the Pro Bono Coordinator’s Retreat hosted by the State Bar of Texas.  The last day of the conference I assisted Bar staff in facilitating a discussion of “next steps” for participants so they would have a few things for to do around social media they could knock [...]

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Pro Bono Coordinators Retreat, Sept 23-24, 2010 Austin, Texas

September 23, 2010

I love coming to Austin!  And the folks at the Texas State Bar are only too awesome to work for – (Thank You! Hannah and Hannah) I presented on a panel on Social Media: Email and Beyond which prompted a lively discussion on all things Internet related.  I will be posting the powerpoint and my [...]

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Social Media: Pepsi Refresh Project garners more votes than the last U.S. Presidential Election

September 21, 2010

Go figure – according to Mashable.com this morning, PepsiCo’s Project Refresh has gotten more people to vote than the last U.S. Presidential election.  Pretty staggering concept, yes?  People care more about Pepsi than about who is the President?  Is that what they mean here?  Okay lets take that statement apart a bit: 1) You can vote [...]

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Whose on your Team? Another item for your Social Media Policy.

September 16, 2010

We used to call them our “posse” but I know that term is now passe.  However, as I continue to build my consulting practice I am again reminded how important it is to have a set of trusted vendors, advisers, collaborators, etc. that you can work with and refer to.  In other words, my team.  I [...]

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Two Words: Location-Based and Mobile

September 9, 2010

Okay so maybe that is really three words.  Whatever. Mashable does another great job of illuminating up and coming trends – in this article (including a powerpoint!!!!) we get an overview of social networking tools and apps that are little known now but may turn into the “Next Big Thing”.  Perhaps it would be worth a [...]

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