Participatory News Consumer
This may not sound like your clients but I think this research by Pew confirms what the Capgemini Research had to say about looking at digital natives as a way to predict future trends in Internet usage. Pew says that consumers are now getting news from a variety of sources - both online and offline - and that online sources are growing. And consider these statistics on how individuals consume the news:
Sounds a lot like the data from Capgemini that said Control (they want information to be portable meaning available on any media: and personalized; customized to their own tastes and interests) and Community Interactions (participatory: users contributing to the news or to the distribution of news) were two of the top four desires exhibited by digital natives in their study.
Just pointing out a nice consistency in the research.
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