Today is National Chocolate Day! Yes I know I am supposed to talk about technology or social media or strategic planning or change management but today is National Chocolate Day and I just can’t resist the chance to tell you how I am going to celebrate. First let me get a fresh cup of hot [...]

This past weekend I taught a great Social Media 101 class here in Fort Collins.  It was held at the Education and Life Training Center out near New Belgium brewery (unfortunately we didn’t have beer… maybe next time!).  The ELTC provides an array of classes to the general public on a variety of topics at [...]

I have been working more and more with nonprofits, solo entrepreneurs and small businesses around social media and the more research I do, the more experience I have with social media in my own business, I have decided on one monumental truth. You have to be willing to suck at this…. for awhile. Everyone starts [...]

Most of you know I ride.  Sorta obsessively.  I was out yesterday riding Centennial which rings Horsetooth Reservoir.  This ride has lots of climbing; but that means sweet swooping runs down the other side.  This is pretty much my default, backyard ride.  It’s short and fast for when I am pressed for time, the views [...]

Continued from Tuesday’s post: 3) Once you know what you want to accomplish –you need to measure it.  Again, this can be very simple.  If you are going to promote a fundraiser, then decide how much money you want to raise online.  Have you launched a new program or service – how many new users [...]

Many organizations find that while social media –Facebook, Twitter, LinkedIn, etc – has received a lot of hype, not everyone knows how to use these tools to further their missions or create business.  And there is reluctance to engage in social media out of fear that the organization will “make a mistake” or open itself [...]